This program has built phenomenal customer engagement with circularity and helped introduce thousands of new customers to the Athleta brand,” said James Reinhart, CEO of thredUP. “As an early adopter of resale, Athleta started its journey with a Clean Out program more than two years ago. Nearly half of Athleta customers already participate in the circular economy, underscoring the demand for the brand’s exciting new platform for shopping its beautiful, technical and sustainable assortment. sister brands, Banana Republic and Gap’s, existing partnership with thredUP’s RaaS. The new Always Athleta platform builds upon the brand’s and Gap Inc.
We’re thrilled to partner with thredUP on this innovative platform that invites consumers to make a positive environmental impact without compromising on performance or style.” “The launch of our first-ever resale pilot, Always Athleta, marks a major milestone toward our vision for a more sustainable future. “As a certified B Corporation, Athleta believes in using business as a force of good,” said Kim Waldmann, chief digital officer at Athleta. Select customers can choose “Preloved” from the website’s navigation bar to be directed to the Always Athleta platform, where they can shop a wide range of gently used Athleta products up to 90% off estimated retail price. Starting today, a limited group of randomly selected customers will receive access to the pilot platform when visiting.
Athleta plans to leverage the platform as a test-and-learn opportunity to better understand customer purchasing behavior and attract new customers to the brand.
Both ventures will deliver new value to customers shopping in stores and online, underscoring the brand's commitment to omnichannel excellence.Īthleta Launches “Preloved” Shopping Experience Pilot with thredUPĪthleta’s first-ever resale platform, Always Athleta, is a new 360-resale program enabled by thredUP’s Resale-as-a-Service (RaaS), which empowers some of the world’s leading brands and retailers to deliver quality, seamless resale experiences to their customers. (NYSE: GPS) brand, today announced a new partnership with thredUP and online collaboration with Shop Premium Outlets, supporting Athleta’s long-term growth strategy to reach new customers and expand its community of empowered women and girls. Expanded omni-experience gives customers more ways to shop the brand’s premium performance and performance lifestyle assortmentĪthleta, a Gap Inc.
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